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Dana White attacks criticism of ratings decline for UFC on Fox 3, lambasts reporter Dave Meltzer [UPDATED]

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By: Jamie Penick, MMATorch Editor-in-Chief

Dana White isn’t happy with the reaction from MMA media regarding the ratings for the UFC on Fox 3 event on May 5. In a new video blog post on Monday night, he showed a pre-recorded rant that would have been used on Fuel TV’s “UFC Tonight” program, but with the UFC on Fuel 3 card on Tuesday that show is off for the week. In said rant, he went off on one writer in particular, Dave Meltzer of The Wrestling Observer, and formerly of Yahoo! Sports.

While he focused part of his rant on giving figures as to why the show was successful, he ripped into Meltzer over an article he wrote on the subject that essentially stated that the UFC and Fox were “blowing it” with how low the show drew. His criticisms led to the following from White:

“Dave Meltzer wrote this huge story, a doom and gloom story about how the UFC and Fox are blowing this thing, because of the numbers that came out,” White began. “First of foremost, Dave, you know I like you, I respect you, but you just lost your job at Yahoo!; and you want to give us business advice? I’m actually writing a story next week that I’m gonna put out, about all the things I think you could have done to keep your job at Yahoo!. That story’s coming out next week Dave, you might wanna read it, OK?”

White then put his own spin on the numbers from the event, urging everyone to “do their homework” before reacting so negatively. He stated that the Fox broadcast was the #1 program in all of the UFC’s key male demos, and while it was beaten in total viewers by Shark Tank and NCIS that night, both programs saw a majority of their viewership come from viewers 50 and older.

Additionally, White said the broadcast outperformed the NBA Playoffs across the board. Furthermore, he said that television viewership as a whole was down 10 million viewers from the first Fox show the UFC put on. Meaning, 10 million less viewers were at home watching any form of television. He placed that on it being Cinco de Mayo and the opening of The Avengers, which had the biggest opening weekend in movie history.

Because of all that, he decried the “doom and gloom” reports, especially that of Meltzer’s, and ripped into any thought of negativity on the numbers. Check out the full rant below:

Video URL: http://youtu.be/pnDHwXwIK1g

Penick’s Analysis: There is one key fact that draws much of the criticism to the UFC on Fox 3 ratings: it was the lowest rated MMA event on network TV ever, behind EliteXC and Strikeforce’s offerings. Of course there are reasons for that. Ten million less people watching TV that night was absolutely going to hurt the ratings. Cinco de Mayo may have taken a lot of their demographic out of the house. Same with The Avengers. But claiming “total victory” with no concern over a massive decline in viewership is ignoring part of the problem.

Yes, ten million less people were at home that night watching TV, but guess what? The UFC didn’t put forth the type of main event to make any of those ten million stay home. That’s a very real part of the issue. Yes, Nate Diaz vs. Jim Miller was a great fight, and hardcore fans absolutely expected it to be, but the UFC was going to get them to watch regardless. They didn’t have a fight that drew in the casual fan in droves; they didn’t have the type of fight that made people say, “oh, I know The Avengers is out, I know it’s Cinco de Mayo, I know there’s other stuff on TV, but I HAVE to see that fight!” Simply put, the UFC wasn’t “must see TV” on May 5 with the card they provided, not for the masses. While that doesn’t mean the end of the world for the UFC on Fox, it should be at least somewhat concerning to see such a steep decline. Instead, White went on the attack.

And to address his attack on Meltzer regarding Yahoo!, it’s not as if Meltzer was “fired” from Yahoo! because of a lack of quality or for his abilities in the realm of business advice. His Wrestling Observer newsletter has been a highly successful venture for decades. Yahoo! decided not put as much of their resources into covering MMA as they had been doing, and decided not to pay Meltzer what he would have rightfully felt he was owed. And in the time since Meltzer has left, the CEO that made those decisions at Yahoo! has lost his job as well. It’s not something that has any bearing on the situation, but White uses it here as an attack. This was another in a long line of reactionary responses from White that distorts things on this front, while ignoring some of the reason why criticism is being levied in the first place.

UPDATE: MMATorch received some more accurate figures from an industry source regarding the UFC on Fox 3 card, so here’s the “homework” White was looking for:

The UFC’s broadcast did win the key male demos on BROADCAST television that night, but they were outdrawn by ESPN’s Sportscenter and three different NBA games on cable television in the men 18-49 demo and men 18-34 demo. In fact, a game between the Memphis Grizzlies and the Los Angeles Clippers doubled the UFC’s rating in the men 18-34 demographic (3.45 to 1.6).

Additionally, in terms of overall viewers, five programs on broadcast television that night outdrew the UFC on Fox broadcast, with the aforementioned Shark Tank and NCIS: LA being joined by the ABC Saturday Movie, Crime Time Saturday, and 48 Hours Mystery. During the day, 21 programs on cable outdrew the 2.4 million in average viewership the UFC on Fox card brought in on network television. That included two NBA playoff games on ESPN and TNT, respectively, ten airings of Spongebob Squarepants and three of The Big Bang Theory on TBS.

Also, to address White’s point about the HUT levels, i.e., the number of people home watching television: viewership was down by 8.9 million viewers overall, not the ten million White stated. That accounted for a 13% decrease in overall television viewers from the November Fox debut. However, the UFC’s household rating was down 53% from the November event, so that HUT level reasoning can only go so far.

So there are the simple facts regarding the issues of contention White laid out during this rant.

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Want to Make Your Golf Game Better?

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It is moment to step out of video games like: check it out here and have fun with some proper game, the game of golf! Golf is a very involved game and playing it the right way consists of getting many things right. But this does not mean that it will stop you from becoming a good golf player if you are just starting out. As long as you understand that it takes hard work and that you should be realistic about what you can do in a certain amount of time, then there should not be anything stopping you from being a good player. Continue to read for information that can help you with your golf game.

Whether you are completely new to the game or have played a while but cannot not get better, you should think about getting some professional help. This is because a professional will know what needs to be improved in your game. This is because he or she will analyze your game objectively. Also a professional can tell you about any bad habits that you have learned. He can aid you in correcting them. However, make sure that you honestly explain about your problems, goals and types of shots that you are having problems with. Also, you need to ensure that your instructor understands how you like to learn things. Do you want to view it first and then mimic it? Or, do you just want him to tell how it’s done? It does not matter which one you prefer.

Just be certain that the instructor is aware so that time is not wasted.

Improving your golf game isn’t just a matter of playing. One of the best ways to enhance your golf game is to watch other golfers play. You should watch them very closely and evaluate everything from their posture and aim to their swing. However, it is important that you only analyze those golfers that have the traits that are just like yours. For instance, you want to pay attention to a golfer who has a body such as your and whose swing is like yours too. Also, pick the player according to where you want to go. So, if you decide to perfect a long game, then analyze somebody like Ernie Els. Or, you can focus on Walter Hagen if you want to perfect short games. If you desire to make your putting better, then Phil Mickelson is your best selection.

When you first decide to learn to play golf, you have a few options. You can learn a lot from your friends, which is how a lot of people first begin. However, a problem might exist if you learn bad habits that will not be good for your golf swing, which means that your friends might be good at the game, but horrible at teaching the game. Also, you can just learn by going to the range and hitting balls until you know how each swing affects the direction and distance. This method can consume a lot of your time because it is based upon trial and error. The most simplest way to learn the game of golf is by getting professional lessons, which is also the fastest way to learn. You will not develop bad habits in the long run, which will help you to get around being disappointed as well. The instructor will make sure to correct your technique. There are a lot of things that are needed for a great golf game but these make a good beginning. When you decide to concentrate on playing well and enjoying the game instead of "winning" you’ll find that you will quickly become the envy of the course.

What You Need To Know About The Dell Streak 7 Wi-Fi Tablet

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Most certainly it won’t be as enjoyable as: read more nonetheless still might be used for video gaming plus much more! The Dell Streak 7 Wi-Fi Tablet is worth your time and consideration, and for the price it has solid features to like. Over the last few years, many brands have been releasing their own versions of the tablet computer. You now have quite a few choices, no matter what your budget, and the Dell Streak is one of the lower priced tablets currently on the market.

Many people today spend a lot of their time online using social networking sites. Using the Dell Streak 7, you will be able to go on to Facebook, YouTube, and Flickr to connect with friends and family. Whether you want to read and send messages, update your status or watch videos, a compact tablet like this one makes it very convenient. To make sure you will be able to connect to the Internet in most locations, this tablet is WiFi enabled. Typing is not what you want to do on this tablet; it is actually geared for social networking above anything else. Since it also contains a camera, you can also take photos and videos and immediately share them on your favorite social sites.

The Dell Streak 7 is a compact device that’s convenient to take with you almost anywhere. One of the advantages of a tablet computer such as the Dell Streak is that it’s smaller than almost any notebook computer, yet larger than a smart phone. This is part of the great appeal of tablets for those who want to take their multimedia with them. Since it has a keyboard, you will need to get accustomed to it if you have never used a smaller keyboard before. The market for tablets is still young, and they do not reach out to many people due to their small size.

When it comes to the drawbacks, one in particular about the Streak 7 Wi-Fi Tablet is that some have had charging issues soon after purchase. If you read customer reviews for this product, you’ll find that quite a few people have had this problem, and had to return their units. Not only do you need to be sure you can get a replacement, but also know that this model is no longer on the production line. Considering this situation with the battery plus the unit is no longer being made, we probably would not consider an used Streak 7. In conclusion, the Dell Streak 7 Wi-Fi Tablet is definitely a tablet computer worth looking at. Dell is getting out of the tablet computer industry, so to get one at this low price, while it is still available, is a great idea. The opportunity to get a bargain on this tablet is available if you act quickly. If you act quickly, you can still get a Dell Streak at a bargain price while it is still offered for sale by the Dell Corporation. Act today!

Time Management Techniques to Make You More Efficient

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well before diving into that the following is among the tools you may want to have: vitalrecordscontrol.com! It doesn’t matter if you are a man or woman, you would probably like to have better time management. These are merely the facts. Even the people who seem absolutely and completely organized sometimes feel like they are off track or that they are slacking. This is because being able to properly manage time is not something that any person is born knowing how to do. As we grow up, we learn habits, whether they are good ones or bad ones. There is good news for you, if you want to manage your time better because you can learn how. Read on to learn of several techniques.

A very important strategy for managing big projects, and for improving your time management, is to divide the larger projects into several smaller tasks. This, then, takes an impossibly big job and puts it into perspective when you see the smaller steps through to completion. You should do this for the following reasons. It’s actually more efficient, and easier, to complete several smaller, quicker steps towards a big goal. When you successfully finish a small goal, you feel good about yourself and it’s easier to tackle the next goal. When you look at your list of tasks, and you see the small projects, you won’t feel so overwhelmed and it will be easier to complete the tasks, one by one.

A good strategy that most people don’t think about is to delegate their smaller tasks to someone else. It’s usually not necessary to complete all the tasks by yourself. When you do this you get overwhelmed and stressed out. And, when you start to feel defeated or stressed, you turn to distractions (like reading your email) to make you feel better. If you can find someone to delegate some of your work to, than don’t hesitate. You can then put these easier tasks out of your mind, and give your full attention to the more complex issues you are facing. Not only will this help your overall project get done more quickly, it will help you feel less pressured and stressed. Both of these things are great for improving your time management and increasing your productivity.

Create a structure not just for your day but for your week and your month. You don’t have to plan out every single second when you do this. Any kind of deadline you are on is the major kind of thing that you should have scheduled on your plan. Then all you have to do is look at your calendar when it comes down to planning the minutiae of your day. You can also use this to train yourself how to think or work at certain things during certain times of the day-but you have to set up this schedule first. A day can be perfectly organized, yet still be derailed by many different things. There are many things that can distract you, and any one of them can cause mistakes. Bad time management can happen through no fault of your own. Learning better ways to deal with managing your time is possible, even though you get thrown off track because of distractions. The tips we’ve talked about here are just a few of the things that you can do to improve your focus and stay on task. With a little bit of homework and research you’ll be able to turn up plenty of other methods for getting better at time management.

Get Yourself A Better Gaming Experience With The Ear Force X12 Gaming Headset and Amplified Stereo Sound

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If perhaps you’ve got one of those: howtodownloadps3games therefore you want to appreciate it on your Playstation 3 to the max, this particular headset might come helpful! If you are looking to get a headset with outstanding sound for your games but can’t afford to spend a lot, you will like the Ear Force X12 Headset. The audio quality delivered by the huge 50mm speakers is superior with deep lows and crisp highs. The in-line amplifier makes for quick access to volume controls and bass for your video game and chats. The separate connections for the line signal and mic makes the X12 an excellent pair of headphones for playing PC games.

The X12 is the next generation of the most well-known XBOX gaming headset, the X11, which brings the 50 mm speakers and adjustable bass. Due to this, they possess a competitive edge with their professional-grade sound quality. The sound effects are a lot more distinct with the X12 when compared to your regular speakers. You will be able to hear a loading weapon, click in the distance, or the noise of an opponent’s footsteps. It can give you the advantage to winning the game, when you can actually hear the sound soon enough to take out the enemy, before they take you out. You’ll be able to play comfortably for long periods with these headphones on because they are deep-cushioned and huge.

If you’re serious about how your game sounds, you will definitely appreciate what the X12 has to offer. You’ll be able to play games comfortably for long hours with the comfortable ear cushions and make audio changes with virtually no problems. Also, game audio and chat volumes are independent allowing you to make individual changes easily. These Xbox 360 headsets are driven by USB so there’ no requirement for batteries or AC adapters. Lots of favorable reviews should make you think that you are making the correct choice if you choose these headphones.

The mic is excellent at picking up mumbles and whispers which is one the reasons it is very popular. The overall superb audio quality and hassle-free bass control are also features that many customers enjoy. The headsets are not noise canceling but the outside noise is considerably diminished. These headset are also easy to wear for those who wear glasses even after extended sessions. One of the downsides for this headset is as the mic is extremely sensitive, it has a tendency to pick up an excessive amount of background noise. Other individuals don’t like to hear their own voice every time they do chat. You will be able to know if your microphone is on or not. The mute toggle is positioned to where it could be changed by accident, when you don’t want it to be.

Whether you see a big difference with this headset, might be determined by an earlier headset you have used. For many it’s going to be a huge improvement, and for others it may not. In your case, it’ll get down to your own use and determination.